FIOL Prosecco is a cool and young brand of wine based in Treviso, Italy, has a very slick design and eye-catching label, already award winning. I had the opportunity to work for the brand at the Cristmas '22 packaging, a single bottle gifting pack.
The Idea was to create something a bit different from the usual paper box or metal tube that is the typical single-pack of the sparkling wine industry.
For this reason, working jointly with the supplier, I developed a 3 pieces pack, made in two different material. The box once putted together had the dimensional shape of a classic paper box, but the standing (and the essence) of a more complex, more elegant (and more intriguing) pack.
I choose to use materials that were premium and interesting at the touch. A white matte paper, and a black-colored-fiber paper with a soft-touch varnish: to never see the white side of the paper  (a thing that happen if you just print the black on a white paper).
All the logos where printed in white on the black paper, using serigraph printing and embossed varnish, to have again something premium and interesting at the touch.
The final product is something interesting, perfect for gifting, and coherent with the brand and the bottle in terms of color and design.
Below you can find some of the first renders I made to show some different option and ideas of packaging (the first one is the one that was choose, we just inverted the colors). Thanks to the work made jointly with the supplier, all the render were not just "creative" but all actually working and actually feasible in terms of production.
See more of my works at my website: pels.it
FIOL Xmas pack
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FIOL Xmas pack

FIOL Prosecco is a cool and young brand of wine based in Treviso, Italy, has a very slick design and eye-catching label, already award winning. I Read More

Published: